The walk from the parking lot to your front doors can be full of anticipation, anxiety, nervousness, or excitement for your members and visitors. When the front doors open, the member is embraced in the environment of your club.  All the sights, sounds, and even the smells engage their senses as they check-in and get started with their routine. Just like music in your club, your smiling staff, and the sounds in your club, digital signage can be a visual enhancement to your member’s experience. Think about your member journey when they come to your club. Look for key areas where your members spend